Brand Licensing Europe 2013

License This! Finalist – Thursday 17th October. Presentation – 1pm

Licensing Academy – Thursday 17th October. 11.45am – 12.30pm

Licensing Design, Art and Illustration
 Moderator: Helz Cuppleditch.
Illustration 
Panel: Sarah Lawrence, Smart Licensing; Martin Rees-Davies, Licensing Manager, Otter House and Kate Shafe, co-founder of Belle and Boo.
Retailers and licensees often turn to original design and illustration for something truly distinctive. This seminar will explain how to create successful partnerships between artists, designers, manufacturers and retailers. The panel will demonstrate how to transform original artwork into products that really sell and how to grow these into a significant retail range. Kate Shafe will present a case study of Belle and Boo, the highly successful children’s lifestyle brand based on the illustrative work of Mandy Sutcliffe.