Brand Licensing Europe 2013
License This! Finalist – Thursday 17th October. Presentation – 1pm
Licensing Academy – Thursday 17th October. 11.45am – 12.30pm
Licensing Design, Art and Illustration
Moderator: Helz Cuppleditch.
Panel: Sarah Lawrence, Smart Licensing; Martin Rees-Davies, Licensing Manager, Otter House and Kate Shafe, co-founder of Belle and Boo.
Retailers and licensees often turn to original design and illustration for something truly distinctive. This seminar will explain how to create successful partnerships between artists, designers, manufacturers and retailers. The panel will demonstrate how to transform original artwork into products that really sell and how to grow these into a significant retail range. Kate Shafe will present a case study of Belle and Boo, the highly successful children’s lifestyle brand based on the illustrative work of Mandy Sutcliffe.