Popular new character licenses sign UK Magazine Deal
Popular new character licenses sign UK Magazine DealKennedy Publishing is planning to publish activity pages in its Get Busy and Cute magazines featuring both art brands The Great Majesco and Elle & Everest, which is represented by UK agency, This is IrisElle & Everest activity pages will first appear in Mays edition of Cute with the property continuing to feature throughout the remaining 2016 issues of the preschool magazine both here in the U.K. and Ireland. With Licensee Wow Beanbags providing competition winners with personalised products including beanbags and cushions.The Great Majesco will be sharing his humorous antics with readers in Get Busy from June of this year, with Licensee Robert Frederick offering lucky winners a hamper full of branded games, toys and musical instruments – Everything a budding performer needs to put on their very own show!Sophie Rowlands, Licensing Manager, Kennedy Publishing, says, “We are very much looking forward to showcasing both of these wonderful brands and their lovely illustrations in our pre-school magazines, Cute and Get Busy. We are are confident the characters will be a great addition to our portfolio and will prove popular amongst our young readers”.Get Busy and Cute magazines are distributed nationally throughout the UK and ROI, across a broad range of top-tier retailers such as Asda, Tesco, WH Smith and Sainsburys.Established in 2005, Kennedy Publishing also prints dedicated magazines for Hello Kitty, Mr Men & Little Miss as well as Angelina Ballerina and Roary The Racing Car.“We are thrilled to have the opportunity to share these colourful characters with readers. Both Elle & Everest and The Great Majesco have gained interest from many key licensing partners throughout the last few months with news of a key partnership to be announced over the Summer”. Sarah Lawrence, Licensing Manager at This is Iris.
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