Brand Licensing Europe 2013, the definitive event for the European licensing industry has announced the finalists of its licensing challenge, License This! and we are thrilled to be in the final with The Fantastical Adventures of Elle!
At the finale a shortlist of four new properties with licensing potential will be pitched by their creators to a panel of industry experts. The panel will critique each offering before they select a winner.
This years panel are:
Chair: David Riley, Managing Director, Egmont Publishing Group
Panel: Darran Garnham, Chief Business Development Officer, Mind Candy; Aysha Kidwai, Managing Director, Indigo Lens and Bettina Koeckler, SVP EMEA, Fox Consumer Products.
We’ll keep you updated on how The Fantastical Adventures of Elle develops – keep those fingers crossed!